Brand Manager - Personal Care - IIM A/B/C/L/K/I Only

We are hiring for our client's well-known brand in the personal care segment.

Role/Segment - Brand Manager - Personal Care Products

Skills/Qualifications:

Minimum experience of 2 years in FMCG Marketing team, in the Personal Care Category

MBA from Premier Institute (2017/18/19 batches)- Only from IIM A/B/C/L/K/I

Job Purpose:

The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

Responsibility:

- Develop and sharpen the brand code for the brand/category in consideration.

- Develop and refine the brand architecture in view of the competition and market trends.

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.

- Responsible for building consumer insights for the brand.

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.

- Develop Activations / BTL activities.

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.