Brand Manager - Personal Care

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Brand Manager, FMCG Marketing, Marketing Manager, Personal Care, Beauty

Job Type - Permanent

Job Description :

- The role will be responsible for managing the marketing activation for one the leading brand portfolios for the company. The role will lead growth on brand through planning & implementing an integrated marketing mix.

Client Details :

The client is a leading french MNC which is a market leader in the personal care and beauty category. The country has operations across 60+ countries and owner of various leading brands.

Description :

- Developing category expertise through product, channel and market understanding.

- To collect and analyse consumer & market insights, competition strategies and make recommendations to drive growth.

- Drive growth on brand through planning & implementing an integrated marketing mix (Digital/ In-Salon/ Retail/ BTL/ Education) and build engaging customer & consumer brand experiences.

- To monitor business performance, suggest timely initiatives/ campaigns to ensure meeting of brand targets and effectively prepare clear messages for senior management.

- To implement new launches, maintain growth in pillar products and animate core catalogue.

- Developing new communication assets & lead local adaptation of marketing & communication materials (imagery, digital, point of sale)

- To collaborate with agencies (Digital, PR, Media, Research) to plan & implement brand campaigns/ initiatives.

- To collaborate with other departments (Sales, education, logistics, partner agencies) to drive business operations.

- To maintain the brand calendar, manage budget and ensure sales forecast accuracy.

Profile :

- FMCG Brand marketing / Digital marketing experience is mandatory

- In depth knowledge of products/categories (Category in question or past categories handled)

- Research and market data analysis

- Knowledge of market and consumer trends

- Strong communication and presentation skills

Job Offer :

- To deliver the top-line for the categories handled.

- To create and execute impactful 360 marketing plans for the category / brand.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

Contact - Simran Kaur - +91 (0) 22 4236 3321

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