Brand Manager - P2P Lending FinTech/NBFC

Company: Leading Fintech / NBFC into P2P Lending

Location: Gurugram

Brand Manager

We are looking for a well rounded marketing professional who can manage brand and lead generation campaigns independently and also manage stake holders across teams (both external and internal).

The role will need capabilities in the following :

- Experience in planning, managing and executing brand campaigns in the past (from research to brief to roll out to analysis)

- Knowledge of all aspect of marking touch points - social, digital, ATL, BTL etc with experience in managing 360 marketing campaigns or stand-alone campaigns involving different channel mix

- Working closely with key stake holders (internal and external) - should have had people interfacing opportunity in the past

- Working closely with the creative and media agency to plan and launch campaigns - should have front ended conversations with agencies in his past roles

- Providing pro-active direction & ideas for campaigns/projects on all aspects- social, digital, ATL, BTL etc.

Knowledge - 

- Very good knowledge of campaign management across media

- Good knowledge of digital and social media platforms like Facebook, google, LinkedIn

- Good knowledge of email marketing

- Knowledge of tools like google analytics, marketing automation etc.

- Knowledge of Financial Services Industry especially on Investment side.

Skills:

- Ability to create excellent and articulate presentations and plans.

- Very good planning and execution skills

- Excellent ideation skills and on the go thinking

- Proficient with office software.

Role Dimensions:

- Impact Focus Understands business impact of marketing campaigns

- Can track the campaign performance to desired results analytically

Customer Obsession:

- Extremely customer centric and can come up with deep consumer insights

- Good understanding of the audience on social / digital media platforms, their interest, engagement etc.

Execution:

- Should have the ability to drive projects independently and seamlessly

- Attention to detail and quality obsessed

- On their feet thinking to overcome roadblocks and should be a problem solver

- Effective Communication -Very articulate

- Excellent command over English