Brand Manager - OTC Segment - Pharma

Job Description

- Lead the respective OTC brand segments

- Develop and deliver the marketing plan in line with the overall category plan.

- Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Create & lead the NPD roadmap for the category toward achieving a long-term vision

- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Lead insight gathering research into consumers and competitive categories to secure knowledge that can be utilized to enhance and evolve the brand

- Develop strategies to increase brand market share, brand identity, and brand awareness

- Analyse monthly sales and present them to the management in monthly review meetings

- Candidates with 3-6 years in Consumer/OTC marketing with an MBA from established Business Schools would be preferred to graduate with BSC or B Pharma.

- Must-Have - Skills in Advanced Microsoft Excel and PowerPoint.