Brand Manager - OTC/Nutrition

Brand Manager - OTC/Nutrition (3-6 yrs)

Designation: Manager – Brand Building

Reporting to: Chief Manager – Product Category

Division: OTC

Qualification: MBA (Marketing)

Job Description for Brand Manager:

- Need candidates who has handled OTC product and are into Nutrition product branding

- Develop & implement marketing plans which addresses brand requirements – short term & long term

- Plan & deliver business objectives for the brand(s) assigned

- Lead and generate consumer insights, to enable brand extensions and/or NPD

- Create new insightful communication(s) and manage overall communication process on his/her brand in conjunction with the creative agency

- Conceptualize & implement 360° marketing programs that increase visibility of brands.

- Handling (Advertisement, media, research) agencies for timely execution of task given and ensure compliances and metrics.

- Monthly & Annual BTL/ ATL input Planning & Monitoring

- Creating effective marketing programs for overall brand development

- Constant interaction with supply chain, packaging, finance, vendor management, legal, technical & customer complaint cell for product related enquires and ensure availability of products.

- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

Contact Details:
Contact Person: Rohini
Mail ID: rohini.shinde246@gmail.com
Office No.: 022-66731426