Brand Manager - OTC/FMCG

The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development.

KEY STAKEHOLDERS: INTERNAL R&D team, Analytics team and PR team KEY STAKEHOLDERS: EXTERNAL Media, Trade Activation, Innovation, market research, customers

REPORTING STRUCTURE: Category Manager

QUALIFICATION: MBA in Marketing (Premium Institute preferred)

EXPERIENCE:

- 3-5 years of total work experience in OTC/fmcg sector

- Should have exposure to NPD, activations, media planning, digital Campaigns

- Should have exposure to consumer Communications

- Analytical skills

- Leadership and planning ability

- Communication and presentation skills