Brand Manager - Nutrition/OTC/Derma - FMCG

Company: FMCG

Designation: Brand Manager

Location: Mumbai

Batch:2017-2018-2019-2020-2021

Develop Brand Strategies and Brand Plans:

- Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.

- Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.

- Liaising with Creative & Media Partners: Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.

- Responsible for development of Media briefs and tracking media deliverables with agencies.

- Coordinating and follow-up with the agency for all other jobs related to brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills and carrying out internal follow-up on payments.

- Sales Promotions: Planning and execution of Consumer Promotions. Continuously monitoring the effectiveness of the promotions. Analysis and Post Evaluation of such Schemes.

Tracking Competitor Strategy:

- Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities.

- Analyzing the competitor activity through field visits and secondary data sources

- Compilation of all brand and competitor related information.

Developing Competitive Strategies:

- Conceptualization and implementation of strategies to counter competition.

Responsible for Effective use of budgeting Norms:

- Allocation of budget for effective executing of marketing campaigns. Also, to keep a track on the same for proper utilization.