Brand Manager - Notebook - IIM/FMS/XLRI/ISB/NMIMS/SP Jain/JBIMS/MDI

Role Profile :

Job Title : Brand Manager - Notebooks Reporting

Marketing Manager, ESPB

Function : MARKETING

Location : ESPB HQ, Chennai

OVERALL PURPOSE OF THE JOB :

- To create brand, portfolio and marketing strategies and lead the implementation to deliver brand health objectives for the Notebook Category

KEY FOCUS AREAS :

- Develop brand marketing plans across consumer segments in line with the business strategy

- Provide a vision of the market environment through research as a basis on which to set marketing strategies

- Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines

- Improve brand profitability through cost control, pricing and other relevant actions

- Champion innovation in products and processes in order to achieve competitive advantage

- Communicate and ensure application of best practices in brand management to optimise efficiency and effectiveness

Principal Accountabilities :

Define Marketing objectives and create the annual marketing plan in line with the business strategy :

- Keep abreast with the Category and business environment which assists in defining challenging marketing objectives

- Work closely with Trade Marketing and Operations to ensure agreement with the annual marketing plan

Provide a vision of the market environment through research as a basis on which to set marketing strategies :

- Commission research and analyze the same to develop actionable consumer and customer insights

- Develop systems to gather market intelligence on competitive activity for proactive response

Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines :

- Devise appropriate BTL activity to ensure fit with brand strategy and guidelines

- Devise ATL activity to achieve desired brand saliency and awareness levels amongst target consumers

- Devise Communication strategy to provide product knowledge to the Trade Marketing team to improve selling effort

- Liaison with relevant functions/managers on Brand propriety and legal issues

Improve brand profitability through cost control, pricing and other relevant actions :

- Improve profitability of the current range with higher value capture for business through

- Modifications in existing products

- Launch of new SKUs, including new to market SKUs

Champion innovation in products and processes in order to achieve competitive advantage :

- Competitive benchmarking for each SKU in the product categories

- Employ innovation in products and processes in order to achieve competitive advantage

Statutory Compliance and Code of Conduct :

- Adherence to company code of conduct

- Confirmation to all financial and administrative systems

- Compliance with all statutory and regulatory norms

KEY INTERFACES :

INTERNAL :

- Marketing, Operations and Commercial teams within SBU

- CDM team at TM&D HO

- RSMs

- Legal team

EXTERNAL :

- Advertising Agencies

- Media Buying Agencies

- Research firms

- PR & Event Management Agencies

- Merchandising Vendors

QUALIFICATIONS & EXPERIENCE :

- MBA in Marketing (IIMs / FMS / XLRI / ISB / NMIMS / SP Jain / JBIMS / MDI)

- 2008-2011 Batches

- At least 3 years in a marketing role, preferably in the FMCG space

- Current role to be in marketing