Brand Manager - Medical

Position: Brand Manager

Reports to: CEO

Company Profile:

We are India's 1st chain of medical centres for the accurate diagnosis and non-surgical treatment of back and neck pain, in both chronic and severe cases. Founded in 2011, we now have 22 clinics across 4 cities (Mumbai, Delhi, Pune, and Bangalore).

With over 200 spine specialists, and an expert orthopedic panel comprising of India's leading spine surgeons, we are the world's largest team of medical professionals dedicated to understanding, researching, diagnosing and treating spinal disorders.

We have a success record of 91% in treating even the most severe conditions and have delivered complete non-surgical recovery to over 8000 patients, who had been prescribed surgery. Our greatest win is the use of technology to eliminate the blind-spot in the detection of the cause of back pain

Role of the Brand Manager

This role will primarily own the Brand value proposition of QI Spine Clinic 

- You will need to ensure that every communication, marketing campaigns, PR events resonates with how the brand intends to position itself in the minds of the target audiences

- You will be responsible to translate business goals and market insights into effective marketing strategies and campaigns that deliver measurable impact on both brand (Awareness/ Consideration scores) and business objectives (Increase the funnel, i.e. visitors/walk-ins etc).

- You will need to work with internal and external teams to develop, strategize and execute service & brand driven campaigns. This will include execution, management and analysis of campaigns

- You will need to evaluate the creatives and give feedback where required to ensure that the communication/ artwork is in line with the brand guidelines and standards while resonating with the end consumer needs

- Collaborate with research agencies to drive consumer research and interpret results to uncover insights that help drive the brand business

- Conduct periodic brand tracks to analyse where the brand stands and develop initiatives to improve areas which require focus

- A major part of your role will include budget forecasting, management and evaluation of ROI on the various marketing campaigns

Skills Needed

Research & Analysis skills

- Understanding of consumer needs and behaviour

- Strong analytical ability - analyse data, develop insights etc.

Management and coordination skills:

- Strong attention to detail

- Have the ability to think big, delivering innovative strategic solutions

- Budget management skills

Interpersonal Skills

- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

- Communicate clear decisions, next steps and accountability

- Have good presentation skills