Brand Manager/Marketing Manager - Liquor

One of my esteemed Liquor MNC in wines and Spirit. The world's leading spirits selling conglomerate.

My client is looking for an Brand Manager/ Manager-Marketing

The job location shall be Gurgaon.

KEY RESPONSIBILITIES:

1. Brand Delivery:

- Annual business objectives with regard to market share, sales and volumes for a Domestic Brand

- Brand equity scores

2. Brand Strategy and Planning:

- Develop and Implement local brand & portfolio strategies in lines with the Global brand strategy

- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan.

- Develop and implement brand promotional activities across various touch points.

- Brand P&L and channel strategy, and put the strategy in action

3. Brand Communication:

- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.

- Leverage digital media initiatives to further strengthen the brand activation.

- Develop and source/ replicate merchandising material and promotional material

- Deep understanding on media, with regard to planning and buying

4. Brand Activation:

- Identify and deploy best practices for improved promotional activities.

- Activate the brand through brand education and advocacy - consumer, trade and internal

- Translate global brand strategy into local brand ATL, activation & promotion strategy.

- Understanding of printing, POS material development

- Build positive brand equity with target consumers by associating with on-brand lifestyle events & securing appropriate partnerships/sponsorships

- Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications

- Complete ownership of new promotional ideas and activities to achieve competitive advantage.

- Explore on the ground initiatives and innovations in lines with strategic objectives

5. Consumer Insight and Market Intelligence

- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary

- Understand the consumer and shopper behavior to identify trends in the brand.

- Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies

6. Training and People Development

- Lead the team of brand ambassadors, create a positive working relationships and also build a high performance culture within the team

- Leverage the capabilities of the larger team (immediate brand team, cross functional teams and agencies)

- Develop and coach direct report, as well as junior staff across the brand

QUALIFICATIONS:

Post Graduate in Marketing Management from a Premier B School

If interested, please share or contact your CV in word format to discuss further : 8510099011