Brand Manager/Marketing Manager - Consumer Segment

- Process Contributions Brand Management: Market research & Operating Plan

1. Develop a robust Consumer/Category/Competition understanding to craft a differentiated proposition for Brand across diversified consumer segments

2. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned to the business goals

3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task

4. Implement the marketing calendar with rigour and finesse on the approved budget. Brand Management: Brand Planning & Execution

1. Create the branding brief for each campaign developed by the team and execute with a network of partners (Creative, Digital, PR, CRM, Media, Research, Retail, VM and BTL teams internally and agencies externally) on the brand plan based on the annual operating calendar

2. Develop deep market understanding, customer motivations and category truths for different markets to develop campaigns for each market (Winning in many India s)

3. Create specific brand campaigns to take the brand narrative forward. Marketing: Brand Management: Performance Monitoring

1. Monitor the performance of the branding initiatives/campaigns regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors/agencies basis their performance and recommend appropriate actions

- Marketing: Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and creative