Brand Manager - Marketing In-charge - Paint Industry

Responsibilities:

- Playing a role of Brand Custodian for the company division leveraging Brand Value as well as Brand Positioning of all the brands& products by fulfilling the marketing needs by brand standardization along with respective communication strategy for defined Target Groups (Influencers, Network & End Consumers)

- Targeting relevant customer segments by sponsoring events, participation in exhibitions, online marketing, making tie-ups with associate partners/brands, other respective activations to create awareness and generate sales

- Managing the team with optimum utilization for the said roles by training & educating them on timely basis and generate positivity & team spirit with focused approach

- Focused B2B approach for Relationship Building with existing network vis-a-vis attracting potential new network by designing various events/meets/offers/schemes/gifts with innovative approach

- Preparation & monitoring of marketing budgets which comprise of Marketing, Rebates & Incentives, Sales Promotion (Trade, Institution, Schemes), Advertising & Media

- Regularly organizing various meets for networks & influencers from small to grand level with an objective of encouraging the sales growth and better market prospects

- Conducting market visits to understand & study the market placement, competition study,consumer/retailer perceptions, regional media habits, regional tea tasting behaviors, distribution issues, linked proposal performance, VPO, etc.

- Liaising with in-house studio, creative agencies, media agencies & vendors for promotion & marketing needs basis requirement

- Managing & designing segment wise Loyalty Programs for the channel partners in a way to keep them motivated for better ROI

- Periodically studying & analyzing the sales data - brandwise + segmentwise + regionwise + monthly/quarterly and studying it YOY vis-a-vis sales

- Periodically contribute for: Content for in-house newsletter - Gajgamini - Darpan- ; preparing presentations, literature, brochures, along with POSMs; Meets and Events for internal stakeholders; etc.

Required Profile :

- MBA in Marketing with 13 years plus experience in Paints Industry

- Must possess advanced negotiating skills strong commercial acumen and the ability to strategically think long term.

If you are interested for the above mentioned profile, then please call at 9871834158