Brand Manager - Marketing - FMCG

Professional/Technical Accreditations :

- Must have: 7 + Years of Work Experience in FMCG

- Related Work Experience (Internal to the organization or external):

- Has led cross functional team project.

- Category Management & driving consumption

- Has innovation role experience

- 1-2 years sales experience will be an added advantage

- Drive volume Growth across key regions to deliver on annual marketing plan for the 7 categories

- Own the drive on singularity of message and brand book execution in these categories via creative agency and activation team

- Work with cross functional teams to lead disruptive growth strategies in target markets

- Drive key innovation launches as funneled in the 3 year pipeline with cross functional team and ILT with India & region team via the stage gate process

- Drive consumer understanding for overall brand as well as the portfolio categories to feed into initiative planning

- Lead Annual Operating Plan for Marketing on portfolio categories

- Lead executing new product launches, including research, product development, packaging design and consumer activation.

- Supporting the commercial team with Consumer insights

- Manage budget and PnL drivers for the category

- Participating in Demand Planning and S&OP processes

Additional Brand Responsibilities :

- Lead Brand Insights development and Brand Health Metrics with Partner Agencies

- Manage the Micro Marketing Platform Extensions All India for All Categories

- Support executing Media Calendar for Brand across the year