Brand Manager - Marketing

We are looking out for a Brand Manager with a TOP Brand

Location - Mumbai

KEY DUTIES AND RESPONSIBILITIES :

- Develop 360- degree creatives from strategy development to tactical execution (including live shoots, AV/ trailers, animated films, E-mail, SMS, and print)

- Responsible for execution of large campaigns from agency briefs to final creative development.

- Create Brand guidelines, architecture, brand key and other strategies to bring consistency across campaign under this brand

- Also help business teams with in-app creatives/emailers etc to drive upselling/engagement for Brand's users.

- Work on all research related to consumer insights or concept testing as well as tracking studies partnering with Market Research teams/ agencies.

- Drive marketing partnerships with the objective of creating brand awareness across various segments

- Work closely with the social and performance teams to assess the impact of the campaigns and gather insights to improve the same.

- Stay abreast with latest tools, trends, and best practices; test and evaluate their efficacy

- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail is the norm

- Deliver results with a strong bias for action in an ambiguous environment