Brand Manager - Margarine

Candidate details

Solid marketing professional with good brand or product management experience and who is able to independently manage the marketing strategy, planning and budgets and also is hands on with innovation and new product launches.

Proven working experience as brand manager or associate brand manager

Requirements:

Excellent understanding of the full marketing mix

Highly creative with ability to think out of box

Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Up-to-date with latest trends and marketing best practices

Comfortable working with numbers, metrics and spreadsheets

Responsibilities:

Analyze how our brand is positioned in the market and crystalize targeted consumers insights

Take brand ownership and provide the vision, mission, goals and strategies to match up to

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

Oversee marketing and advertising activities to ensure consistency with product line strategy

Monitor product distribution and consumer reactions

Anticipate bottlenecks

Candidates who have relevant experience Specifically in "FMCG products branding " are only requested to apply and share the updated CV with expected CTC . Unmarried Preferred.