Brand Manager - Luxury Space - IIM/MDI/ISB/FMS

Marketing lead-2013-2015 batch Tier 1 MBA

Someone with end to end marketing communication experience.

1. Scope of the role

Responsible for conceptualization, implementation & tracking of marketing campaigns and key new initiatives with a very clear focus to remain within the luxury space.

2. Job Profile

- Define the overall brand strategy and ensure all communications and marketing activities are aligned

- To understand & conceive optimal methods/media/channels to communicate to the Luxury brand TG based on the emotional & functional benefits of the brand

- To evolve & implement online & social media spaces to drive relevant salience for the brand.

- Establish and maintain brand collaborations and partnerships to drive awareness and customer acquisition

- Building new channels to acquire new customers and manage customer engagement through loyalty program campaigns, cross tie-ups, content marketing etc

- Drive the Creative & Media team and take responsibility of on time development and execution of all marketing plans.

- Deliver on business goals of sales, collection sell through, traffic on website by building brand equity / recall, customer pull and traffic.

- Lead insight gathering research into consumers and secure knowledge on triggers and barriers for luxury jewellery shopping that can be utilized to enhance and evolve the brand

- To consistently interact with Luxury brand customers & devise tailor made programs to constantly delight them.

- Driving the brand tone & promise in all aspects of the brand's representation.

- Execute specific marketing plans in collaboration with a variety of functional areas such as VM, Designer and Operations

- Independently leading, managing and delivering on key projects

- Manage various ATL/BTL/Digital/VM initiatives to establish brand communication.

- Conceptualizing and implementing key content for in store communication

- Develop annual plans and budgeting for the brand and monitor the expenditure