Brand Manager - Liquor - IIM/ISB/MDI/FMS

One of my esteemed Liquor MNC in wines and Spirit. The world's leading spirits selling conglomerate.

My client is looking for an Brand Manager

The job location shall be Gurgaon.

KEY RESPONSIBILITIES:

1. Brand Delivery:

- Annual business objectives with regard to market share, sales and volumes for a Domestic Brand

- Brand equity scores

2. Brand Strategy and Planning:

- Develop and Implement local brand & portfolio strategies in lines with the Global brand strategy

- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan.

- Develop and implement brand promotional activities across various touch points.

- Brand P&L and channel strategy, and put the strategy in action

3. Brand Communication:

- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.

- Leverage digital media initiatives to further strengthen the brand activation.

- Develop and source/ replicate merchandising material and promotional material

- Deep understanding on media, with regard to planning and buying

4. Brand Activation:

- Identify and deploy best practices for improved promotional activities.

- Activate the brand through brand education and advocacy - consumer, trade and internal

- Translate global brand strategy into local brand ATL, activation & promotion strategy.

- Understanding of printing, POS material development

- Build positive brand equity with target consumers by associating with on-brand lifestyle events & securing appropriate partnerships/sponsorships

- Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications

- Complete ownership of new promotional ideas and activities to achieve competitive advantage.

- Explore on the ground initiatives and innovations in lines with strategic objectives

5. Consumer Insight and Market Intelligence

- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary

- Understand the consumer and shopper behavior to identify trends in the brand.

- Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies

6. Training and People Development

- Lead the team of brand ambassadors, create a positive working relationships and also build a high performance culture within the team

- Leverage the capabilities of the larger team (immediate brand team, cross functional teams and agencies)

- Develop and coach direct report, as well as junior staff across the brand

QUALIFICATIONS:

Post Graduate in Marketing Management from a Premier B School

If interested, please apply with your CV in word format to discuss further : 8510099011