Brand Manager - IT

Designation: Brand Manager

Experience: 5-7+ years

Location: Gurgaon, India

Industry: Tech Product/ AI Product

Job Overview:

We are seeking a Brand Manager to drive our client's brand positioning, storytelling, and market presence. The ideal candidate will be responsible for crafting compelling brand strategies, managing campaigns, and ensuring seamless brand communication across digital and offline channels.

Key Responsibilities:

- Develop and execute brand strategy to enhance awareness and positioning in the experiential technology industry.

- Lead brand storytelling, messaging, and visual identity across platforms.

- Plan and implement marketing campaigns, leveraging social media, PR, and events.

- Oversee content creation, ensuring alignment with brand guidelines.

- Collaborate with cross-functional teams (design, tech, and sales) to drive brand growth.

- Manage partnerships, sponsorships, and influencer collaborations to boost visibility.

- Analyze market trends, consumer insights, and competitor activities to refine strategies.

- Measure and report brand performance using key metrics and data analytics.

Qualifications & Skills:

- 5-7 years of experience in brand management, marketing, or digital strategy.

- Strong understanding of experiential marketing, brand positioning, and storytelling.

- Experience in managing campaigns, PR, influencer marketing, and digital content.

- Knowledge of design, creative direction, and brand aesthetics.

- Strong analytical mindset with the ability to interpret consumer insights.

- Excellent communication, collaboration, and leadership skills.

- Prior experience in a tech-driven, experiential, or creative industry is a plus.