Brand Manager - Internet/Online - D2C

What you'll work on:

- Analyze customer insights and behavior, customer personas, and consumer trends

- The person should be capable of data mining and analysis and also have an eye for

- Creative work, as he/she will be required to plan activities; work with the creative team inhouse and manage agencies.

- Brand Strategy development adhering to defined Brand KPIs

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

- Ensure our brand message is strong and consistent across all channels and marketing efforts

- Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them

- Manages the development of selected integrated brand communication and develops, communication material for exploitation across a number of channels

Key Requirements:

- A minimum of 7 years of experience in any industry (D2C Experience will be given preference).

- Analytical and creative thinking

- Looking for talent with - ownership mindset, passion, and agility

- Up to speed with current marketing techniques and best practices

- Understanding of brand marketing and communication in any industry.

- Excellent communication skills (written and oral) with the ability to communicate across cultural and experience levels, internal & external.

- A test-and-learn mindset as the idea continues to evolve

- Ability to adapt according to the business needs and perform accordingly.