Brand Manager - International Marketing Division - FMCG

Requirement of Brand Manager( IMD) for FMCG Company

Qualification- MBA

Mandatory Requirement - International exposure

Job Role:

Assumes for group of brand responsibility for monitoring all marketing and branding activities for all brands globally while maintaining brand focus internally & externally.

Develops the marketing & brand management strategy of to support top line & bottom line growth & foray into new segments and innovative products.

Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

Assumes overall responsibility for Brand Activation.

Ensures coordination with sales department to implement & monitor all marketing initiatives.

Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Sadhna