Brand Manager - IBG - FMCG

Key Deliverables of the Role :

- Step change Business growth and Profitability in existing and new geographies of NCD's via Brand building of Company's products across existing and new geographies

- Scale up core NCD geographies to investment grade businesses, leveraging a mix of base brand growth along with new brand entries

- Evaluate opportunities, with high right to win/size of prize in current (both developing and developed markets) and new NCD Markets, leveraging international/domestic portfolio

- Creating Brand equity and loyalty among target consumers using innovative methods.

- Product promotion through communication, Media and Sales visibility.

- Design and implement effective and efficient merchandising practices.

- Partner management- Ad & media agencies, Research agencies, Distributors.

Skills and Competencies :

Critical Behavioural Competencies :

- Business Focus

- Planning

- Execution Focus

- Networking & Influence

- Consumer orientation

- Ability to work in an ambiguous environment

- Willingness to Travel

Functional competencies :

- Brand management

- Media planning

- Market Research

- Consumer Insights

- Packaging Development

- Communication Development

MBA in Marketing from a premier B-School (Batch 2010-2011)