Brand Manager - Home & Personal Care/Fragrance

JOB DESCRIPTION

Role Title Brand Manager - Fragrances

Department Marketing Business Unit

Role Summary

The candidate will be responsible for managing the existing as well as developing the Fragrance strategy. He/she will be responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium-term strategy for the portfolio, conducting requisite researchers to validate hypothesis, coordinate cross-functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go to market plan in association with the Sales team.

The essence of Role - Key Accountabilities :

Operational Deliverables:

- Responsible for achieving overall top lines

- Responsible for achieving agreed market share objectives

- Developing a support plan that will help achieve the objectives

- Accountable for successful and timely execution of agreed activities on the brand

- Regular Reporting of business performance of the portfolio

Strategic Deliverables :

- Assessment of opportunities in Fragrance category

- Developing hypothesis to test opportunities on developmental as well as consumer relevance front

- Executing the final agreed strategic plan for the category through cross-functional coordination and external agency management.

Role Dimensions :

Financial Dimensions:

- Revenue

- Gross Margin

- ASP

- Market share

Non-Financial Dimensions :

- Brand Management

- Communication Development

- Media Strategy

- Market Research

- Sales & Distribution Planning

- New Product Development

Role Complexity [E.g. Location, Industry dynamics etc]

a. Cross Functional Coordination

b. Agency partner Management

Qualifications :

Educational Qualifications - Must be an MBA in Marketing From a Reputed Institution

Experience Required - Must have overall 5-7 years of experience in FMCG

- Must have experience in independently managing a brand or a category for at least 3-4 years

- Must have experience of minimum 2 years in FMCG sales

Professional Certifications Required

Functional Skills Required:

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning

- Digital Marketing

Desired Competencies / Behaviours :

- Analytical & Strategic

- Execution Skills

- People Management

Impact of Influence :

- Internal Interactions / Influence Cross-Functional Teams - R&D, Sales, Supply chain

- External Interactions / Influence External Vendors - Creative/Media/Research/Design