Brand Manager - Healthy Snacks Segment

Brand Manager - Healthy Snacks

This role is for an FMCG startup into Healthy snacks which is in the process of doing a commercial launch soon. This role will be responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.

It also demands for someone to work from scratch to conceptualize and execute brand positioning strategy. Some of the job roles and responsibilities are as follows :

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Requirements and skills :

- Any graduate/MBA

- Proven working experience as Brand Manager or Associate Brand Manager in Food/Personal care/Beauty

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills