Brand Manager - Hair Color/FMCG

We are looking for Brand Manager for one of the leading FMCG - Cosmetic Company.

Location -Mumbai

CTC - Upto - 18.00 L.P.A

Experience 6 to 17 (only Female Candidates should be from FMCG - Food & Beverages, Cosmetic, Personal Care Products if Pharma then OTC Range Products.)

1. To promote, position and market existing brands.

2. Take care of brand building, marketing strategy,

3. To initiate, execute and monitor, marketing activities related to brands available

4. Internal (ERP) and external (Nielsen) sales data analysis for brands handled.

5. Development of relevant and differentiated concepts, testing the same via research and creation of brand personality and imagery for the brand.

6. Lead the integrated marketing strategy for the brand and guide the advertising agency to think strategically and focus on developing consumer relevant advertising. Drive agencies to develop new creative campaigns.

7. Setting the stage for national launch via test marketing the marketing mix initially after finalization of pack, SKU mix, pricing after coordination with R & D, packaging & finance departments.

8. Test marketing with rigorous BTL activities and conducting post launch evaluation research to measure and evaluate marketing mix.

9. Devise, coordinate and implement the complete brand portfolio & business strategy. Setting up of a marketing framework in the organization.

10. Develop strategic pricing & promotions in response to market trends and consumer insights

11. Develop Innovative packaging and merchandising to aid visibility in retail and modern trade

12. Candidate having knowledge & worked on Media & PR (public relation) is added advantage

13. ONLY CANDIDATES FROM FMCG SECTOR NEED TO APPLY(only Female Candidates should be from FMCG - Food & Beverages, Cosmetic, Personal Care Products if Pharma then OTC Range Products.)

If interested then please share your resume at adityasathye123@gmail.com