Brand Manager - Garments

- Plan, develop and direct marketing efforts for a particular brand or product

- Initiate ATL and BTL Activities

- Create strategies to take advantage of market opportunities

- Conceptualize strategic initiatives and implement details of a campaign

- Execute strategies with cross-functional teams

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Supervise brand content

- Manage access to brand assets

- Develop brand standards and usage guidelines

- Assist integration of campaigns with brand consistency

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding