Job Views:  
2271
Applications:  147
Recruiter Actions:  2

Job Code

271575

Brand Manager - Garments

2 - 5 Years.Chennai
Posted 9 years ago
Posted 9 years ago

- Plan, develop and direct marketing efforts for a particular brand or product

- Initiate ATL and BTL Activities

- Create strategies to take advantage of market opportunities

- Conceptualize strategic initiatives and implement details of a campaign

- Execute strategies with cross-functional teams

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Supervise brand content

- Manage access to brand assets

- Develop brand standards and usage guidelines

- Assist integration of campaigns with brand consistency

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding

Didn’t find the job appropriate? Report this Job

Job Views:  
2271
Applications:  147
Recruiter Actions:  2

Job Code

271575

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download