Brand Manager - Food Conglomerate - IIM/FMS/MDI/XLRI

Job Description: Brand Manager

Location: Chennai

Our client, a multinational company, is committed to providing accessible wellness through nutritious and delicious food. With nearly a century of collective expertise, the founders are passionate about the entire food ecosystem, from sustainable farming to nutritional quality. The company has acquired well-established brands in India, renowned for high-quality staples that have been household names for decades.

Role Summary :

The Brand Manager will be responsible for developing and executing a Brand Marketing Plan for a well-known brand in India. The role focuses on achieving goals related to brand equity, market share, sales value, profit, and consumer well-being.

Key Responsibilities :

- Support the Marketing Manager in developing the brand strategy.

- Develop and execute the operational Brand Plan, including demand forecasts, new product/market/channel initiatives, and marketing strategies (digital, trade, and influencer marketing).

- Gain consumer and customer insights to fuel brand ideas.

- Lead collaboration with internal teams and external agencies to ensure brand initiatives are implemented smoothly.

- Measure and analyze brand performance, learning from results to inform future strategies.

Key Traits & Skills:

- Passionate about consumer delight and well-being.

- Creative, curious, collaborative, and entrepreneurial.

- Strong understanding of Brand Strategy, Market Research, Trade Marketing, and Communication Planning.

- Experience with Brand P&L management and budget oversight.

- Strong communication and influencing skills.

Candidate Profile:

- MBA from a top Management Institute.

- 5-6 years of experience, with 2-3 years in Branding and Marketing in FMCG.

- Must be willing to travel 5-7 days a month.

Reports to the Head of India Marketing.