Brand Manager - FMCG/Personal Care

BRAND MANAGER -Deo, Perfume

We are looking for BRAND MANAGER with one of the leading FMCG which is into Personal Care and Skin Care products.

Location - Mumbai

Experience: 7 to 11 yrs (candidate should have experience on Deo / Perfume).

Salary: INR 7,00,000 P.A- 9,00,000 P.A

Qualification - Any Graduate - MBA Would be preferred

- To promote, position and market existing brands.

- Take care of brand building, marketing strategy,

- To initiate, execute and monitor, marketing activities related to brands available

- Internal (ERP) and external (Nielsen) sales data analysis for brands handled.

- Development of relevant and differentiated concepts, testing the same via research and creation of brand personality and imagery for the brand.

- Lead the integrated marketing strategy for the brand and guide the advertising agency to think strategically and focus on developing consumer relevant advertising. Drive agencies to develop new creative campaigns.

- Setting the stage for national launch via test marketing the marketing mix initially after finalization of pack, SKU mix, pricing after coordination with R & D, packaging & finance departments.

- Test marketing with rigorous BTL activities and conducting post launch evaluation research to measure and evaluate marketing mix.

- Devise, coordinate and implement the complete brand portfolio & business strategy.

- Setting up of a marketing framework in the organization.

- Develop strategic pricing & promotions in response to market trends and consumer insights

- Develop Innovative packaging and merchandising to aid visibility in retail and modern trade

- CANDIDATES HAS TO BE FROM DEODRANTS BACKGROUND (i.e. have handled deo as their portfolio)

- ONLY CANDIDATES FROM FMCG SECTOR NEED TO APPLY

- Years of experience: 7-11 years

- Salary: 7.00-9.00 CTC PA

If you are interested then please share your resume at adityasathye123@gmail.com for more details.

Aditya Sathye