Brand Manager - FMCG/Personal Care

We are hiring for a leading FMCG company in multiple segments and a well-known brand.

Note : Kindly do not apply if you are not passed out from - Premier Institute (2016 - 20 batch)

Job Purpose :

- The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

Responsibility :

- Develop and sharpen the brand code for the brand/category in consideration.

- Develop and refine the brand architecture in view of the competition and market trends.

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.

- Responsible for building consumer insights for the brand.

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.

- Develop Activations/BTL activities.

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.