Brand Manager - FMCG/Lifestyle

Brand Manager -- MNC lifestyle major

Strategic Planning and Concept Development :-

- Understanding business strategy and the role of brands in the portfolio

- Designing brand architecture and finalization of marketing plans

- Understanding premium market dynamics, consumer behaviour and competitive sets

- Based on consumer insights, developed differentiated product concepts

Product and Packaging Development : -

- Engage extensively with Cos R&D Centre, market research and legal department to develop and validate product efficacy for all products

- Develop the packaging structure

Communication Development :-

- Develop and implemented a 360°marketing campaign , including development of TVCs, print, outdoor, out of home and point of sale material

- Conceptualize the digital marketing campaign and execute all digital development for the brand

- Work with production houses, model management and celebrity management agencies for finalising film shoots

Brand Plan Execution :-

- Finalise and execute In-Store strategy including distribution, placement and visibility norms

- Work closely with manufacturing, operations and sales teams to ensure smooth supply chain management

- Design high voltage sampling plans through print, internet, direct mailers and at malls, multiplexes, instore, to induce trial

- Develop and execute all consumer and trade promotions for driving market share

- Engage closely with the activation team to implement various brand activation plans

Brand Review Systems :-

- Monitoring brand performance in terms of awareness, sales(both trials and repeats), distribution and imagery

- Create a template for brand health analysis, sales analysis reports, distribution analysis, promotion/activation analysis

- Geography specific interventions made to the marketing mix

FROM : FMCG / LIFESTYLE / CD / APPLIANCES / AUTOMOBILE / PERSONAL CARE

BATCH : 2009 / 2010

MAIL RESUME AT : narayan.panindia@gmail.com

Narayan Iyer (09819147645)
PAN India Recruiters
Mumbai