Brand Manager - FMCG - IIM/MDI/ISB/FMS

Job Title: Brand Manager

No. of positions: 2

Reports to: Marketing Director

Base Location: Bangalore

Experience: 3+ years in a FMCG environment, majorly spent in marketing role (Top B-schools)

The Brand Manager would be responsible for:

- Support the growth of the brands under single/ multiple product categories

- Take complete ownership of the marketing plan during a new product launch

- Design, develop and implement robust marketing initiatives to deliver the agreed objectives

- Leverage digital marketing in order to drive brand preference

- Develop core communication ideas and materials which can be executed across all forms of media for all brands in the umbrella

- Design and develop innovative packaging solutions

- Develop and execute consumer activation strategies and integrated programs

- Collaborate with the sales team in order to achieve the volume and value targets

The professional achievement/ qualification expected:

- Qualification- MBA (Marketing) (top B-schools)

- 3+ years of experience in a FMCG environment

- Must have digital marketing as a core pillar of growth in the current/ previous experience

Desired personal attributes:

- Belief in hands-on working style

- Results oriented, entrepreneurial and self-motivating

- Tenacious and resilient, driven to achieve even when faced with obstacles

- Leadership and interpersonal skills capable of building strong working relationships and influencing customers and internal teams