Brand Manager - FMCG - IIM/ISB/FMS/MDI

Our client is a leading MNC company in the FMCG Sector.

Position - Brand Manager.

Education - Tier 1 B School (2020, 2021 & 2022 batch)

Base Location - Kolkata

Candidates working in Only FMCG (Food, Personal Care, Home & Hygiene) can apply. Brand management experience of minimum 1yr is required.

Job Profile:

- Led end-to-end marketing mix, P&L, brand strategy, & communication for the Brand.

- Conducted comprehensive market analysis and consumer research to identify key insights and improve brand strategies.

- Developed new pack configurations and promotions to gain improvement in brand margins.

- Analyzed market trends, categories, competition & conceptualized architecture.

- Responsible for all ATL & BTL activities for the brand.

- Responsible for growth of brand health measures to gauge the impact of creative across platforms.

- Developed launch strategy and execution plan for the brand.

- Prepare brand strategy based, develop Brand communication.

- Develop brand architecture, develop brand extensions, pricing strategies.

- Coordinate with marketing agencies for the communication strategy, review and approve best route for communication.

- Provide brief to agencies on research material design.

- Prepare media briefs and share with media partners, monitor the execution and evaluate the outcomes vs objective.