Brand Manager - FMCG - IIM/ISB/FMS/MDI

Brand Manager

Skills/Qualifications:

- MBA from Premier Institute (2021 or 22 Pass out batch)

- Experience in FMCG Marketing team

Responsibility:

- Develop and sharpen the brand code for the brand / category in consideration

- Develop and refine the brand architecture in view of the competition and market trends

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

- Responsible for building consumer insights for the brand

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

- Develop Activations / BTL activities

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations