Brand Manager - FMCG - IIM/FMS/MDI/XLRI/SPJIMR/ISB/IIFT

Brand Manager is required for a one of the top 5 FMCG Companies in India.

- The incumbent should be a full time MBA passed out in 2009 / 2010 / 2011 from premier institute (like IIM's, FMS Delhi, MDI, XLRI, SPJIMR, ISB Hyderabad, SIBM, IIFT, Jamnalal Bajaj etc ) with 5 years to 7 years of post MBA experience in Sales & Marketing out of which 2 years in Brand Management with a reputed Indian / Multinational FMCG Company.

The incumbent will be responsible for :

- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy

Brand Communication :

- Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

- New Product Development and Launch-Understand scope for new products/variants vis-a-vis target market/geography/segment and provide brief to PD team

- Analyse product performance SKU/Geography wise, forecast sales, review return on marketing spends

Packaging Development :

- Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyse pack test

- Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

- Conceptualise trade promotion schemes and identify and negotiate with vendors

Candidates meeting above may contact for details :

M L Yadav
09310245408