Brand Manager - FMCG - IIM/FMS/IIM

3 - 6 Years

Bangalore

Posted 2 years ago

#Brand Management #Marketing #Consumer Insights #Campaign Management #FMCG Marketing

Brand Manager - IIM A/B/C, FMS, IIM Lucknow

Our client is one of the fastest-growing FMCG companies in India, Asia, and Africa. Sales revenue grew from INR 3.04 Bn in 2003-04 to INR 77.4 Bn (USD 1.09Bn) in 2019-20. Our client has presence in 20 countries predominantly in India, Asia, Africa, and the Middle East. It has 16 manufacturing units in India, Malaysia, Indonesia, Philippines, Vietnam, China and South Africa. It has state of the art Research and Innovation Centers in India, Malaysia, China, Philippines, and South Africa. The company has a talent base of over 10,000+ people from 22 different nationalities.

Working days : 5.5 days

MBA (Batch 2018) : IIM A/B/C, FMS, IIM Lucknow

Roles and Responsibilities :

- This position is responsible for the overall top line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

The responsibility includes :

- Develop and sharpen the brand code for the brand / category in consideration

- Develop and refine the brand architecture in view of the competition and market trends

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

- Responsible for building consumer insights for the brand

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

- Develop Activations / BTL activities

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.

Skills/Qualifications :

- MBA from Premier Institutes (Only IIM A,B, C & ISB - 2016 to 18 batch)

- Minimum 3 years' experience in FMCG Marketing team

Key Requirements :

- Open to work for 5.5 working days in a week.

- Ability to connect and engage teams across levels and effectively navigate through organization.