Brand Manager - FMCG - IIM

Brand Manager - FMCG (IIM)

Qualification: Premiere MBA Only, B. Tech + MBA preferable

Preferred Industry: FMCG

Job Title – Brand Manager

Reporting to – Marketing Head

Job Location – Delhi/NCR

Responsibility –

- Develop, Prioritize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.

- Managing the portfolio of brands

- Develop, Pritorize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.

- Develops the brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Day to day management of all brand related innovation and new business initiative projects

- Develop best commercial practices for respective brand portfolio regarding innovation, positioning, placement.media, positioning and promotion.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

Please share your profiles urgently by applying below or Mail your CV at kulpreet@exchangeops.com