Posted By
Posted in
Sales & Marketing
Job Code
1233487
We are hiring for a leading FMCG company in multiple segments and a well-known brand.
Note : Kindly do not apply if you are not passed out from - Premier Institute (2017/20 batch)
Job Purpose :
- The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility :
- Develop and sharpen the brand code for the brand/category in consideration.
- Develop and refine the brand architecture in view of the competition and market trends.
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
- Responsible for building consumer insights for the brand.
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
- Develop Activations/BTL activities.
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.
Skills/Qualifications :
- MBA from Premier Institute (2018/20 batch)- IIM Ahmedabad/Bangalore/Calcutta
- Minimum 2 years experience in an FMCG Marketing team, in the F&B categories For a quick response can email your resume with the below details :
Total experience :
MBA year passed out batch :
Institute Name :
Current Company :
Designation :Product Range :
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Posted By
Posted in
Sales & Marketing
Job Code
1233487