Brand Manager - FMCG/Food

Job Purpose:

To build & strengthen company's Brand Equity by developing a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights and effective communication of brand expression through appropriate media vehicles

Job Role:

1. Continuously track & understand evolving consumer expectations through multiple sources including appropriate research interventions and defining consumer needs across touch points

2. Building a brand that resonates with ever evolving food & beverage landscape of target consumers

3. Defining and communicating positioning of the brand across diverse segments it is present - adapted to the segment needs, yet connected to the overall positioning Mother brand.

4. Initiate and implement brand communication activities in coordination with multiple agencies, under strict timelines ensuring quality delivery and within budget

5. Cross functional accountability and coordination with internal teams like Operations, Commercial, R&D, Sales, Trade Marketing etc. for implementation of key initiatives

6. Building internal & external capabilities to deliver an WOW experience at every touch point

Requisite Competencies:

Technical:

- Campaign Planning and Execution

- Agency Management

- Consumer Insighting

- Digital marketing

Behavioral:

- Strong Analytical Skills

- Creative thinking abilities

- Collaborating and influencing ability

- Brand thinking

Who can apply:

- 7-10 years of hands-on brand management experience

- Preferably MBA in Marketing from a Tier-I B-School

- Worked in industries like FMCG, FMCD or Retail