Brand Manager - FMCG/D2C

- Crafting the right marketing mix for brand expansion across categories (including pricing, positioning, product & packaging)

- Led consumer research to discover meaningful brand, product and category insights

- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium offline channels.

- Monitor market trends, research consumer markets, competitors' activities, in-market performance

- Market, Category & Brand assessment by tracking new user acquisition and conversion rates

- Lead the Cross-Functional Project Team for delivery of the commercial and product innovations (including R&D, Supply Chain, Finance)

- Lead packaging development, product development and testing for the innovation

- Brief and create communication for new product or brand innovation (working in conjunction Creative team)

- Lead 360-degree asset creation (Digital, TV, Print, POSM & Radio)

- Create efficient advocacy plan through digital only communication/ influencer marketing model relevant to size, aspiration and TG of the range

- Create a brand toolkit for new innovation launches and translate brand elements into plans and go-to-market strategies

- Ensure Creativity within developing marketing/sales collateral, branding, and other customer-facing material.

- Measure and report performance of marketing campaigns against goals (ROI and KPIs).

- 3-4 years of brand marketing experience preferable in FMCG / D2C brand marketing beauty and personal care category