Brand Manager - FMCG/Consumer Goods

Brand Manager- FMCG/ Consumer Goods background (for Global Fortune top 10 company)

We are currently looking for a Brand Manager- Marketing/ Branding position with the topmost Packaged consumer goods MNC in India. The position is to be based at MUMBAI.

Company Profile :

Our client is one of the topmost Packaged consumer goods MNC in India and is an integrated and diversified group. With global revenues of over US $ 240 billion, the company is among the top 10 Global Fortune 50 companies. It has a very diversified product portfolio and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best employers to work with. The multinational group employs more than 180,000 people in over 80 countries worldwide.

Job Description :

1. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. Brand Planning: Analyze MR data for growth prospects, change in brand positioning, brand health

3. Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

4. New Product/ Product Extension Planning, Development and Launch: Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

8. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9. Consumer Complaint Redressal: interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10. Market Research Conceptualization and Execution: Participate in fieldwork related to market research to obtain first-hand consumer insights

11. Market Research Findings Implementation: Participate in the identification of key trends from the market research report and usage of key trends for building brand initiatives

12. Media Activation: Plan and prepare the brief for event activation, and plan execution with agencies

13. Demand Planning: Provide inputs (with respect to artwork, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

14. Order Fulfillment: Participate in the identification of root cause for non-fulfillment of sales orders

Role Requirements :

Experience : 5 to 7 years- relevant experience in FMCG Marketing/Brand roles. MNC experience is most preferred.

Qualifications :

- MBA Marketing from a Premier MBA institute like IIM/ XLRI/ MDI/ FMS/ JBIMS/ SP Jain/ IMT, etc. 2012/ 2013/ 2014 batches will be preferred

Salary: 35.0-40.0 LPA (Although not a limiting factor)

Location: Mumbai

Interested candidates may furnish the following details :

- Your latest updated CV as a word attachment.
- Your current and expected Salary package.
- Your willingness to relocate to Mumbai.

Lalit
Options India Group