Brand Manager - FMCG/Beverages/Cold Drink/Alcohol Industry

Responsibilities for Brand Manager

With our Consumer at the heart, your key focus will be to:

- Build deep understanding of target consumer groups, across key geographies in India

- Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.

- Identify the key market intelligence that will drive strategic business decisions

- Partner with Sales teams in achieving brand plans, and channel execution plans.

- Participate in defining the pricing strategy in close partnership with the commercial team.

- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence

- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity

- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers

- Oversee design and execution of selected brand assets

- Digitally savvy with social media expertise to lead digitalization of activities.

- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication

- Develop Brand Playbooks and Templates for market use.

- Ensure all brand assets developed adhere to brand guidelines.