Brand Manager - FMCG/Automobile

Brand Manager

Responsibilities:

- Researching and analyzing consumer behavior, market trends and competitor activity.

- Establishing budgets, performance specifications and sales estimates.

- Developing and implementing branding strategies that resonate with the target market.

- Planning and executing branding initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

- Building brand awareness and increasing brand value and profitability.

- Increasing product sales and market share.

- Measuring and reporting on brand performance and assessing KPIs and ROI.

- Collaborating with different teams such as marketing, creative, legal, etc.

- Overseeing the production of advertisements, promotional materials and mail campaigns.

- Ensuring that messaging and marketing activities are aligned with brand and company values.