Brand Manager - FMCG

We would like to share an opening we have with one of our esteem client.

Location : Bangalore

Brand Manager

Position Description :

Our client is looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. The ask is to generate strategies that build a brand-recall value to the end consumer, and brand's reputation, improve customer experience and drive growth.

As a Brand Manager, the individual will need to have a strong understanding of consumers and be responsible for delivering brand message through various media channels. One has to drive awareness, engagement and utilize global strategies and tenets to guide the same. The role's ask is to collaborate closely with the internal stakeholders, lead the campaigns and be the SPOC for all the creative and media agencies.

Key Responsibilities :

- Independently manage marketing operations for organization

- Write the brief for the creative agencies, explain and lead the execution for the campaigns across media

- Be the mediator with creative agencies to ensure effective and timely execution

- Present and maintain a positive public image (participating in events, proactively developing media outreach strategies, creating and implementing product or service announcements-press releases, and product launches)

- Coordinate the appearance of all organization print and electronic materials such as letterhead, use of logo, brochures, etc.

- Strategize and execute initiatives to develop the right kind of marketing collateral (print and digital) in tandem with business marketing plans

- Work with internal teams to drive organizational branding and proper positioning - help with employee engagement initiatives, executive and internal communications

- Manage agency and vendor relationships critical to business

- Secure alliances through marketing deals towards conferences/events as indicated by internal teams

- Drive, plan, coordinate and execute special events and programs

- Help plan and execute the company's annual event calendar

- Identify and target relevant global events for the company for participation

- Maintain and establish relations with event organizers and explore best possible events for the company to participate in

- Secure and negotiate sponsorship packages, speaking opportunities and attendance for company executives

- End-to-end event management including budgets, logistics, vendor requirements etc.

Ideal candidate should have the below desired skills :

- Demonstrate experience in marketing program execution, managing projects with multiple stakeholders and multi-tasking between various projects.

- Strong creative, strategic, analytical, organizational and personal sales skills

- Experience overseeing the design and production of print materials and publications

- Experience in working with shared leadership and across cross-functional teams

- Ability to understand technology changes and identify opportunities to promote the company and its products

- Possess the ability to be flexible to a changing environment, acknowledging urgency when necessary

- Ability to manage multiple projects

- Strong communication skills - both for internal and external audiences

- Ability to exercise good judgment and discretion in confidential matters, maturity to deal with ad hoc responsibilities and excellent problem-solving skills

Education and Experience :

- 10 - 14 years of relevant experience in brand management and marketing communications preferable with a FMCG / app development / e-commerce organisation

- Mix of working with a creative agency and a corporate is a must

- Marketing degree (Masters or equivalent experience)

- Proven record of successfully branding campaigns

Archana
HR Central