Brand Manager - FMCG

JOB PURPOSE : 

- Strategize Plan, Develop, Execute & Monitor the marketing initiatives for the corporate brand, premium & upper deluxe brands across each brand's life cycle to boost market share and strengthen the brand health.

KRA : 

- Strategize & Plan portfolio strategy and develop relevant campaign to improved brand health, retails & enquiries

- Direct & Monitor the marketing initiatives for an impactful execution

- Enhance Consumer engagement to strengthen brand health

- Liaison with CFTs for brand life cycle management

- Communication & advertising Initiatives : 

Leverage opportunities such as :

- Festivals

- Sports

- Results

- Service

- GoodLife

- Internal Communication

- Team development

Essential Attributes :

- Stakeholder Management

- Brand Management experience