Brand Manager - FMCG

Brand marketing.

Person would be responsible :

- For creating a compelling Brand Identity and a Series of Relevant Communications that makes consumers actively consider the website

- For developing a deep understanding of triggers and barriers for adoption of online shopping as a habit

- For developing Brand strategy and make timely interventions to keep brand in line with the identified vision and essence

- For creating and building Brand Identity of some of the Private Labels of the website

- Driving awareness for the website brand and building brand equity among the core TG through mass media & targeted campaigns.

- Driving ATL & BTL programs as per agreed marketing calendar.

- Periodic and seasonal evaluations of the website brand awareness/Health Tracks and planning to build the same on ongoing basis.

- Deliver topline by increasing number of visitors, conversions and the ticket size

Must Have Skills:

- MBA from Tier 1, B-School is a must (Target Y2004-2006 Batch pass outs)