Brand Manager - FMCG

Brand Manager - FMCG-14-15

Company : FMCG

Designation : Brand manager

Batch : 2014-2015

- Assuring the effectiveness of the company's brand strategies or marketing plans, and overseeing the production of a product from marketing to distributing

- Identifies competitor assumptions, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight

- Manages the development communication material for exploitation across a number of channel

- Focus and deliver on time launch both for new product development and promotion support

- Proposition and communication for existing as well as newly launched portfolio

- Develop marketing collaterals for enriching consumer experience

- Develop and monitor Marketing Management tools (Marketing Plan)

- Advertising and Consumer Promotion Plan for both new and existing product