Brand Manager - FMCG

Qualification : Post Graduate in Advertising / Media or MBA in Marketing

Experience : 7 - 10 Years in Brand Management - FMCG Industry Only

Age : 28-35 Years (Preferred)

Job Purpose :

The incumbent is the custodian of the brands allocated. A crucial aspect of the job is in designing and implementing marketing plans which are in line with strategic priorities, developing relevant communication ideas, monitoring all factors which affect the health of the brands.

Principal Responsibilities:

- Establish the strategic roadmap for the beverages portfolio and hence set objectives that would serve as a vehicle to deliver business destination

- Based on a clear understanding of consumer need states, the beverage landscape, system capabilities develop the strategic roadmap for all brands

- Identify profitable volume opportunities, design plans to leverage the same.

- Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand

- Develop annual plans with clearly defined metrics on all fronts such as volumes, financials

- Lead the development of innovations in the beverages stable to aid increased purchase and consumption products

- Assess in market potential for new products, innovation in existing products,

- Develop and build a robust new product business plan which is aligned to the overall strategic business objectives

- Map potential versus capability available in the system and synergize design of new products with existing capability

- Continuously obtain feedback from consumers and collaborate with NPD team, develop prototypes and take corrective action based on consumer feedback obtained for the same

- Continuously monitor the commercialization process and ensure that the developed product reaches the market

- Develop and execute consumer activation strategies and integrated programs that maximize profits

Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize beverage incidence, beverage volume & profit

Job Responsibilities:

- Design, develop and implement innovative marketing initiatives to deliver the business requirements

- Develop core communication ideas and materials which can be executed across all forms of media and laise with required agencies and partners

- Design and develop innovative packaging solutions

- Collaborate with regional teams and ensure successful execution of designed initiatives

- Enhance capability of team members in all necessary areas of marketing

- Increase in Awareness, Availability & Preference

- Increase in consumption intent

- No. of products added to existing portfolio with timelines and value added by the products

- Planning and Managing budgets

- Liaise with all other departments that contribute to the execution of the marketing plans laid down

P Ravichandran
Director - Talent Acquisition
Jaden Executive Search & Recruitment Specialists