Brand Manager - FMCG

Purpose of Role:

- The position will lead development and execution of National Brand Strategy for one of Beam Suntory brands in India. Entrepreneurial in nature, this role owns delivery of all brand and business metrics for the chosen brand, and is expected to represent consumer voice in its decision making.

Key Responsibilities :

- Develop Annual Brand Strategy with Head of Marketing and execute Marketing Plans to meet marketing and business objectives

- Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development

- Ensure effective implementation of Brand Building Initiatives - Media Plans, Retail Plans, Consumer Promotion / Activation Plans

- Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions

- Ensure delivery of Market Share, drive Sales Volume and Profitability targets Contd.

- Represent the consumer voice in all business, commercial decisions

- Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges

- Undertake regular progress reviews with key stakeholders on plans and KPIs

- Managing marketing spends with measurable ROI

- Drive marketing process for the brand in tune with Global and Compliance Mandates

- Ensure effective partnership with external agencies and partners

Qualification & Experience :

- Professionally qualified: MBA from a premier institute

- 6+ years of experience in Brand Marketing. Preferably in alcobev, with exposure to experiential marketing

- Subject matter expertise in brand and digital marketing

- Demonstrate ability to understand consumer / customer insight and attribute to business decision making

- Strong analytical / creative skills to navigate through complex data and insights to make well-reasoned conclusions, and translate into sound strategic direction

- Team player and cross functional collaborator, with strong network inter and intra organization

- Strong ownership of brand and business KPI

- Impressive verbal and written communicator to wide breadth of audiences including senior management

- Passion for winning in the marketplace