Brand Manager - FMCG

Executive Hiring is looking for a Brand Manager for a Large FMCG, based at Bangalore.

Post Grad|MBA in Marketing (Preferably 11-12 batchers ) with 6-8 years of work exp. in Brand / Product Marketing in an FMCG with high degree exposure to Digital space is mandatory.

KRA's -

1) Develop and implement the brand plan and go to market strategy to ensure that brand objectives are achieved for the New Generation Products

2) Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.

3) Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.

4) Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.

5) Manage external agencies to ensure all brand activity is in line with the requirements of the brief.

6) Employ innovation in products and processes in order to achieve competitive advantage.

7) Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.

8) Apply best practices in brand management to optimize efficiency and effectiveness.

In case this of interest to you, please forward your resume.

For any further clarity on this, please feel free to reach out to Sanjoy @ + 91 9046968619 at the earliest.