Brand Manager - FMCG

Our client is a leading FMCG firm based in Mumbai.

Responsibilities:

- Responsible for building up and managing the D2C platform for the assigned brand

- Continuously review and evolve the business model and set up all business, marketing and operations metrics

- Develop and run performance marketing campaigns along with agencies across acquisition, retention and affiliate programs

- Develop, track and analyze indicators for marketing and sales success

- Frontend with agency, backend with product, tech teams for website management, content creation, creative strategy, communication plans

- Manage pricing strategies, consumer promotions and product visibility

- Lead and improve end to end consumer experience and leverage tools to sharpen consumer understanding

- Project manage and liaise with product, tech, customer care, cross functional teams and agencies to achieve desired results

- Responsible for demand planning, inventory and warehouse overview

- Manage and deliver the topline & bottom-line of the business

Skills & Experience:

- 6-12 years of relevant experience

- Experience in the Beauty & Personal Care category is preferred

- Mandatory experience in Consumer/ FMCG and managing and building up the D2C channel